Department 01

Market Research

Ejteyaz began with research in 2014. Today, we help organizations understand the Iraqi market through nationwide fieldwork, rigorous methodologies, and actionable intelligence that reduces uncertainty and supports confident business decisions.

Measuring the Iraqi market since: 2014Measuring the Iraqi market since
Governorates covered: 18Governorates covered

What we do

Brand and communication research
How your brand is understood, recalled and talked about, and where the message is being lost.
Product development research
Concept and feature testing before you commit budget to production.
Customer experience research
Mystery shopping and journey studies that show what actually happens at the point of sale.
Media consumption behaviour
Which channels your audience really uses, and when, so spend follows attention.
Opinion polls
Representative sampling for public sentiment, launches and campaign tracking.
Usage and habits studies
Category behaviour over time: who buys, how often, and what would make them switch.

How we work

Define the question
We start with the decision you need to make, not the data we could collect.
Design the study
Quantitative, qualitative or both, with sampling built for the governorates that matter.
Collect in the field
Trained interviewers across Iraq, with supervision and quality control.
Report with a recommendation
Findings, implications, and what we would do next in your position.