Department 01
Market Research
The service Ejteyaz started with. Since 2014 we have been measuring the Iraqi market from the ground: field teams in every governorate, methods that meet international standards, and findings you can build a decision on.
- Measuring the Iraqi market since
- 2014Measuring the Iraqi market since
- Governorates covered
- 18Governorates covered
What we do
Brand and communication research
How your brand is understood, recalled and talked about, and where the message is being lost.
Product development research
Concept and feature testing before you commit budget to production.
Customer experience research
Mystery shopping and journey studies that show what actually happens at the point of sale.
Media consumption behaviour
Which channels your audience really uses, and when, so spend follows attention.
Opinion polls
Representative sampling for public sentiment, launches and campaign tracking.
Usage and habits studies
Category behaviour over time: who buys, how often, and what would make them switch.
How we work
Define the question
We start with the decision you need to make, not the data we could collect.
Design the study
Quantitative, qualitative or both, with sampling built for the governorates that matter.
Collect in the field
Trained interviewers across Iraq, with supervision and quality control.
Report with a recommendation
Findings, implications, and what we would do next in your position.
The other departments
Not sure what to measure?
Bring us the decision you are stuck on. The first hour of consultation is free.