Our work
Campaigns you can see on the street
A selection of projects where the research, the creative and the build all came from the same company.
From Market Entry to Nationwide Recognition
Ejteyaz partnered with DNA Lifestyle from its first entry into Iraq, building its brand, digital presence, retail launches, e-commerce, events, and in-store experience. In one year, DNA launched 3 stores, built 105K+ followers, reached 10.5M people monthly, and developed nationwide recognition across Iraq.
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Growing Firefly Through Research, Strategy & Integrated Marketing
Over two years, Ejteyaz partnered with Firefly Iraq to strengthen its brand, develop integrated marketing strategies, produce creative campaigns, and support its growth into one of Iraq’s leading restaurant franchises.
Finding out why a familiar brand had stopped being bought
A producer whose distribution had not changed was losing volume anyway. We fielded a usage and habits study across the country to find out where in the day the brand was being dropped.
A hospital group that was competing on the wrong thing
Three sites, one name and a marketing budget going almost entirely into competing on price. We rebuilt the positioning around what the group was actually better at, and gave it a calendar.
An identity built to be manufactured, not just approved
A developer selling from drawings needed to look like an organisation that finishes things. We built the identity, shot the film, and made the signage in the same building.
Keeping a channel alive between campaigns
An operator with strong campaign bursts and nothing in between. We built the content engine, the publishing calendar and the response operation that runs on the quiet weeks.
The same shop, in every city, on the same day
A retailer opening quickly needed its stores to look identical whoever built them. We manufactured the whole fit-out kit on our own machines and shipped it as a system.
A launch with one take and no second night
A model launch where the room, the build, the film crew and the coverage all had to be right on the same evening. One team ran all four.
Start with a conversation
Tell us the problem you have not solved internally. The first consultation costs nothing, and we will say if we are not the right people for it.